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KRVR Staff |
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Saturday Nights -
6 to 8 PM

Sunday Nights -
7 to 9 PM |
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Increase Your Cash FLOW
on The River!
For more information about advertising on
The River and The Vine call (209) 544-1055 or just
drop us an e-mail
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KRVR,
The River is a very unique radio station, the first and only station to
provide listeners in this area with a constant flow of Contemporary Jazz.
The River has wide coverage of the Central Valley as well as the Sierra
Nevada Foothills. Our continuous music is heard from the High Sierra to the
Altamont Pass. |
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This info will give
you a feel for the quality of the programming heard on The River, the
success we've had in reaching an upscale audience, and the real RESULTS that
The River delivers for advertisers. |
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| Advertisers
report receiving more response from The River than any other station. The
River has filled a valley-wide void by providing the refreshing sounds of
Smooth Jazz. The River is proud to be one of the only locally-owned stations
in the Modesto and Stockton area. |
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Listener Profile |
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Smooth Jazz listeners are well educated, up-scale
professionals, who reflect a level of
cultural diversity that is unsurpassed by listeners of any other
format. The core of Smooth Jazz listeners are in the 25-44 age range, with a
total of 75% falling within 25-54. Smooth Jazz is
gender balanced, reaching an almost equal
number of men and women. |
| Smooth Jazz
listeners live in $100,000 plus households
at a percentage double the national average. Smooth Jazz listeners place
high above the norm for college degree and white collar occupations. |
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Smooth
Jazz listeners are busy, acquisitive, and engage in
activities to improve themselves, even in
their leisure time. They score way above the national average in the
following activities:
 | Going to Museums
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 | Adult Education
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 | Playing a musical
instrument |
 | Going dancing |
 | Photography |
 | Reading books |
 | Shopping for antiques
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 | Attending movies,
concerts, theatre, and dance performances |
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Time spent listening to Smooth Jazz like The River is among the
highest of any radio format.
Smooth Jazz listeners have a real passion
and loyalty for the format, and virtually
cannot be reached by any other format. Their passion and loyalty for Smooth
Jazz translate into response for the
advertiser. |
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Smooth
Jazz listeners are also heavy consumers of high-end
luxury items, reflecting their high earning power. They buy,
serve and drink the finest wines and champagnes,
and drive the highest priced luxury cars.
Smooth Jazz listeners travel to foreign lands
at 60% above the national average, and are 45% above average in ownership of
of a personal computer. |
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GROW
Your Business on The Vine!
Jackson Rancheria does!
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For more
information about advertising on The River and The Vine call our Sales
Department at (209) 544-1055 or just
drop us an e-mail |
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You'll reach thousands of loyal listeners
who are passionate about America's best music, songs that other stations
just don't play. |
KVIN has wide coverage of
the Valley from Lodi to Fresno and from Yosemite into the East and South Bay
Areas.
The Vine is the Modesto area's only AM music station. All other AM
stations are Sports, News, Talk, Religious or Foreign Language. If you want
music on AM, The Vine is your only choice.
KVIN listeners have the highest household income. KVIN has the most
listeners in households that earn $75,000 per year, followed by sister
station, KRVR. |
The Vine's format
of "Adult Standards" is a favorite with adults 50 and older, but has a
younger audience, too. Forty-two percent of "Standards" listeners are under
50 years old.
KVIN is one of the only AM stations that keeps its full power at night.
Most stations drop to 25% of their power at night. KVIN broadcasts a full
5,000 watt signal 24 hours a day. |
KVIN advertisers report great response from grateful listeners who
appreciate sponsoring the music they love.
The Vine's listeners are homeowners with well established credit and
cash savings to purchase the finer things, and truly live "the good life". |
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